RECENT PROJECTS
Philips
Graphite recently secured the first ever brand endorsement deal with Oasis frontman Liam Gallagher. Liam agreed to front a campaign for a new Philips docking station, resulting in a huge national advertising campaign in the UK plus a point of sale concept which included promotion for his Beady Eye album.
Smirnoff
Graphite are the official 'global talent agency' for Diageo brand Smirnoff, and are now booking artists for a large number of global events taking place on November 12 as part of the Nightlife Exchange Project. The appointment follows previous work for Smirnoff Experience where Graphite put together Mark Ronson and Duran Duran – a musical pairing that is now the benchmark for brand collaborations in music. Mark Ronson went on to produce the new Duran Duran album as a result of the Graphite connection.
Sony Ericsson
What if we gathered a collective of ground-breaking UK artists, gave them a day to modernise Vivaldi's Four Seasons and then asked them to perform it live for one night only? Graphite conceived and curated this launch for Sony's new Satio and Aino handsets. The even featured film director Andrea Arnold, actor Stephen Graham with musicians Goldie, Sister Bliss, Kano and DJ Yoda.
Orange RockCorps
Graphite are global talent producers for the pioneering music project based around consumers volunteering in the local community, who are rewarded with a ticket to a special concert. Forthcoming shows feature David Guetta, Busta Rhymes, taking place in both London (Royal Albert Hall) and Paris (Le Zenith).
Lloyds TSB
Graphite put together the re-interpretation of the Lloyds TSB advert music in conjunction with Lloyds and classical music publisher Boosey & Hawkes. The resulting record by Mark Brown was one of the biggest crossover dance hits of 2008.
Vauxhall Corsa
Graphite put together the deal between Rob da Bank’s Sunday Best parties and car brand Vauxhall Corsa, for two large ‘indoor festival’ events in the UK. Both events featured Mark Ronson performing live.
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